ITL launches Solis Yanmar tractor range in India
International Tractors Ltd (ITL) in partnership with Japanese agricultural machinery manufacturer Yanmar Agribusiness on Wednesday launched a premium range of Solis Yanmar tractors in India.
The new range is equipped with high-tech features and technologies supported by Yanmar and these tractors are best suited for India's soils and terrain, as per a company release.
Under the partnership, ITL is aiming to sale 50,000 Solis and Yanmar tractors in India in five years. ITL launched its first dealership for this brand new range in Pune on June 9th and plans to set up 400 dealerships in the country within two years.
Speaking at the launch, Deepak Mittal, Managing Director - ITL, stated "The launch of Solis Yanmar is poised to change the canvas of farm mechanization in India. ITL began its journey by exporting its first tractor, Solis, to Europe in 2011. Since then, Solis has seen phenomenal growth, expanding globally to 120 countries in eight years, with more than 100,000 satisfied customers."
He also added, "Solis is now one of the top-five tractor brands in Europe. Solis Yanmar tractors offer multiple technologically-advanced features and superior comfort, which will revolutionize the quality of 'Made in India' farm technologies,"
He further said that the company is eyeing to dominate the Indian tractor market by solving two major problems of farmers- water scarcity and need for greater output. "For example, when our 4WD tractor with optimum weight is used with rotavator for puddling applications, farmers will require 50% lesser water than while using other tractors with full cage wheels."
"Similarly, our tractors equipped with advanced 4WD Technology and Express Transmission Speeds will give higher output to our farmers," he added.
Elaborating on the tie-up, Ken Okuyama, Director, Yanmar Holdings - Yanmar, said, "Given Yanmar's strong footprint in Japan and South-East Asia and the brand leadership of ITL's Solis in overseas markets, we are confident that the partnership between Yanmar and ITL will propel both companies to new heights in the Indian market."
Okuyama also added, "We believe Solis will replicate its overseas success in India because it's a great product for a new generation of Indian farmers. Our YM3 tractor is equipped with Yanmar's advanced Smart Assist Remote technology for precision and efficiency to deliver more profitable agriculture for the 21 st century."
The company will commence the deliveries of the new range by July end.