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Sales of German cars rise in Korea amid boycott of Japanese products
theinvestor.co.kr, 13 Aug '19

Amid a nationwide boycott of Japanese goods, including fashion items, household products and cars, sales of Japanese vehicles waned last month, while sales increased for German carmakers, industry data showed recently.

According to the Korea Automobile Importers and Distributors Association, Japanese automotive companies, such as Toyota, sold a combined 2,674 units of vehicles in July, taking up 13.7% of market share, down 6.7% from the previous month.

This marked the first time in two years and five months that Japanese carmakers have recorded less than 3,000 units in monthly sales.

Nissan sold 73 units of its bestselling electric vehicle Leaf, down from at least a hundred units of sales each month since its launch in March, recording double-digit sales for the first time.

Meanwhile, German carmakers sold 12,006 units of cars last month, accounting for 61.7% of market share, up 6.3% from June.

By brand, Mercedes-Benz sold 7,345 units and BMW sold 3,755 units in July, with sales increasing 10.8% and 14.1% respectively from June.

Last month, Mercedes-Benz said its 10th-generation E-class luxury sedan had become the first imported car model to achieve the 100,000-unit milestone in sales in Korea. The E-class, available in 12 different models, costs KRW 63.5 million (US$ 54,000) for the lowest trim.

Industry insiders said sales of German cars would continue to rise amid the prolonged boycott of Japanese goods and heated competition among German automakers.

In the second half of the year, Mercedes-Benz will add a new entry-level A-Class sedan to its lineup as well as electric car EQC.

BMW will launch a total of seven new vehicles by year-end, including the third-generation X6.

Audi Korea will introduce new sedans, including the A4 and A5, as well as the SUV Q7 in the second half of the year.