Segment Y Automotive Header  
Geographical coverage
Contact details
About us
Segment Y in the press
Nissan considers introduction of electric cars in Thailand
Alysha Webb,14 August '13
Segment Y in the press
» India's manufacturing sector benefits from China's challenges
» Uber's tricky vision aims to tempt Indians from car ownership
» Mahindra to buy controlling stake in Peugeot scooter unit
» Luxury carmakers hindered by Indian potholes
» Global car groups to rev up India exports
» Nissan considers introduction of electric cars in Thailand
» Japan disaster affects Indian car production
» Indian auto boom gets bubbly
» India doesn't need green cars: Environment minister
» Superbike sales rise as Harley Davidson enters India
» Micra marks Ghosn's bid to make up for lost time
» Foreign luxury cars: Picking up speed in India
» Maruti Suzuki plans to drive into MUV segment
» In India, 'green cars' look like a hard sell
» Ford makes push to boost Asian presence
» Harley-Davidson plots India sales drive
» Harley-Davidson set to finally ride into India
» Superbike sales speed up in slowing economy
» 25 years later, second small car revolution
» India's car makers see glut
» PSA again exploring India opportunities
» Tough Times for the Tata Nano
» Can small really be beautiful?
» India cranks out small cars for export
» Will Tata's great car gamble backfire?
» Can Tata rev up Jaguar?
» Tata unveils world's cheapest car
» Automakers come knocking
» Coming soon, the $5000 car
» India's automotive plastics use to rise
» China readying new taxes on gas guzzlers
» New cars for under $5000
» At the Beijing Auto Show, signs of a behemoth to come
» Chinese automaker plans assembly line in Malaysia
» Chinese firm plans car plant in Malaysia

Nissan is scoping out the electric car market in Bangkok.

It just signed a memorandum of understanding with the Metropolitan Electricity Authority there to test the Nissan LEAF.

"We have started by readying the infrastructure in order to make sure that Nissan's electric vehicle technology will respond to customer requirements effectively and gain positive response in the Thai market," said Nissan Motors Thailand president Takayuki Kimura.

A pure electric vehicle is unlikely to be popular with Thai consumers, said Paul Blokland, director at Segment Y, a Bangkok-based consultancy.

Bangkok is hot and humid. Temperatures soar to more than 100 degrees Fahrenheit in the summer and the humidity means running a car's AC full-blast most of the time. Now add relatively long commuting distances for many Thai drivers.

"These are not ideal conditions for electric vehicles," Blokland said.

To date, four LEAFs have been sold in Thailand, all in 2012, said Blokland. The LEAF might make sense in Bangkok as part of a "mobility package" that included another car, he said. "Whether that would fly in Thailand, I don't know."

Lower taxes on hybrid gas-electric vehicles - the non-plug-in variety - make then fairly popular in Thailand, said Blokland. "The Thai customer is not that interested in the technology but they like the fact that they can get a Camry or a Jazz [sold as Fit here] effectively at a discount," he said.

No plug-in electric vehicles are currently for sale in Thailand, said Benjamin Asher, an analyst at a provider of automotive forecasts in Thailand.

As for the suitability of the market for pure electric vehicles, he agrees with Blokland that demand is likely to be low among consumers.

People are moving to the suburbs and "long traffic jams with air-conditioning on full would no doubt take a toll on the battery," Asher said.

Though there is a trend for professionals who work in Bangkok to move to the city from the outer regions, that is usually a second home, he said. They buy a car so they can go home on weekends to see their family.

"So while the daily commute may be short, they would also want range to get back to their home-towns," he said.

Bangkok is not so different in that from another Asian cities like Beijing. There, traffic jams are terrible and commutes can be long, in time as well as distance.

Beijingers also often buy cars so they can get out of the polluted and congested city on weekends, so range will be an issue.

One advantage Bangkok does have over Beijing - some 70% of Bangkok's energy is from relatively clean natural gas. Most of Beijing's electricity comes from burning coal.

Let's not forget the Nissan LEAF and other electric cars have no tailpipe.

So even if consumers might be slow to adopt EVs, governments will recognise electric cars add no emissions to city air while long lines of other cars are stuck motionless in grid-locked traffic jams, idling and spewing pollution.