Peugeot Philippines held its annual Business Meeting with top executives and dealer principals, unveiling its plans and targets for 2024.

The meeting highlighted strategic initiatives moving forward. Encompassing Sales, Marketing, and Aftersales programs, the Astara backed brand is envisioned to challenge the local automotive scene through its vision of an alluring future, offering its tech forward solutions within reach.

Peugeot Philippines emphasises its intentions with Allure, the brand's ethos for a tech forward and human centric future, geared to make the world a better and alluring place to live. Offering a line-up characterised by Attractive Design, an Exciting Drive, and High Quality, the brand introduces new and exciting initiatives that elevate its business operations. These include easy own payment schemes, test drive events, and lifestyle marketing activities.

In addition to the brand's strategic initiatives, Peugeot continues to captivate the Filipino market with its exceptional SUV lineup: the Peugeot 2008, 3008, and 5008. Characterised by attractive design, unparalleled power and performance, these SUVs embody Peugeot's commitment to delivering outstanding driving experience from urban settings to family road trips.

As Peugeot Philippines embarks on a transformative journey in 2024, supported by our strategic partnerships, we are committed to ensure both growth and triumph across the world. Together, Astara and Peugeot envision changed lives this year, working together to transform the future of mobility across the nation, Astara Philippines Managing Director Raoul Picello shared.