BMW Indonesia launches virtual Showroom
Bisnis Otomotif, 12 Aug '20
BMW Indonesia has launched a virtual showroom through an interactive website amidst the pandemic. The website has become the main digital touchpoint with a virtual experience that is further developed during dealer visits, a means of communication with business consultants and service advisors, and a virtual exploration of BMW's latest vehicles.
BMW Group Indonesia Communications Director Jodie O'tania said that the customer service programme is part of BMW Global's long-term strategy.
"Consistently, BMW Indonesia continues to develop innovations to realize the digitalization strategy," he said in an online press conference.
Irhan Farhan, Head of Digital BMW Asia, added that openness of information and ease of communication are keys in addition to a sophisticated technology infrastructure. According to him, the BMW Virtual Showroom can be a solution for prospective customers or BMW customers to try new, more comprehensive communication channels.
"The presence of the BMW Virtual Showroom website also makes it easier for customers to communicate directly with BMW's best Business Consultants using the social media messaging application or via telephone," said Irhan.
Meanwhile, the most special feature of the interactive site is divided into two, namely a 360 degree tour model for the experience of a showroom visit and a virtual vehicle interior without leaving the comforts of home.