Honda Prospect Motor (HPM) is still struggling with the semiconductor chip crisis. This eventually led to the company to sacrifice the Mobilio in Indonesia.
Yusak Billy, director, business innovation, marketing and sales, HPM, said that the factory currently prioritides the car with the highest number of orders, namely the Brio. The semiconductor crisis limited Honda's production capabilities.
"Currently, we are prioritising the production of Brio because the demand for Brio is very high. Mobilio also has quite a lot of requests, we need to prioritise Brio," said Billy.
Meanwhile, HPM will continue to monitor the development of the current semiconductor chip crisis. According to Billy, Honda's production in Indonesia this month has started to increase and will continue until next year. According to Billy, as a result of this production priority, many people think that the Honda Mobilio is not selling well. In fact, according to him, the demand for LMPV is quite high. In one month sales of Honda Mobilio reached 350-400 units.
"At GIIAS it wasn't bad either, around 50 units were on the spot. So it's not because it doesn't sell, but because it doesn't have a chip, so it has to give way to Honda Brio," he said. HPM noted that car sales in October 2021 rose 82 percent or as many as 6,104 units compared to the previous month. The surge in sales came after in September, sales plunged 54.2 percent on a monthly basis.
In September, Honda experienced the worst of the semiconductor crisis. Honda's car production in Indonesia fell 57.8% on a monthly basis. However, in October, production rose 94.9% to 5,852 units. This condition is not completely normal, considering that in the previous months Honda's production in the country reached levels of 7,000-10,000 units.