On June 12th, Hongqi launched its Guoli luxury executive sedan under its new Hongqi Golden Sunflower brand, priced at CNY 7.18 million (US$ 990,000).

Golden Sunflower is the name reserved for Hongqi's most expensive and luxurious models. The Hongqi Guoli is the successor model of Hongqi L5. Besides the Guoli, three other models, namely, Guoyao, Guoya, and Guoyue make up the Golden Sunflower fleet under the brand.

In the front, the fleet's classic oversized vertical waterfall-style grille is not absent, paired with protruding round retro headlights, which is inspired by the Chinese cultural tradition of "the sky is round and the earth is square", according to Hongqi. Additionally, the front engine compartment is long.

The Hongqi logo at the centre is retractable and the headlights are made up of crystal-like units, further showing off the car's identity. It is worth mentioning that the logo is tilted forward 23.5 degree, representing the inclination angle of Earth's axis.

Guoli measures 5980 mm length, 2090 mm width, 1710 mm height with a 3730 mm wheelbase and a 3,150 kg curb weight, positioned as a large sedan. Compared with the 2014 Hongqi L5 Zhizun edition, the vehicle length has increased by 425 mm and the wheelbase has increased by 295 mm.

Power comes from a 4.0T V8 turbocharged engine with a maximum power of 285 kW (388 PS) and a peak torque of 530 Nm, mated to an 8 speed-automatic. The comprehensive fuel consumption is 15.2-litre / 100km and the top speed is 220 km/h.

The interior of the car is wrapped in leather material and decorated with Hongqi elements, including the Hongqi golden sunflower logo on the steering wheel, gear lever, and armrest.

At this time, the specific cockpit parameters have not been revealed. It is equipped with a double-spoke multi-function steering wheel and a dual-screen composed of an instrument panel and a central control screen.

Below the screen is a gauge device that might be used for temperature control. The centre console also comes with a large number of physical buttons and knobs, making it look quite busy.

Furthermore, the Hongqi Guoli adopts a 2+2 seat layout in which the second row has two independent seats with an armrest and supports electric adjustment, leg rest, ventilation, heating, and massage functions. The armrest also comes with a control panel.