Lotus Cars appoints Shengjing Auto as its new Hong Kong distributor
stheadline.com, 13 Nov '26
Lotus has appointed Shengjing Automotive as its new authorised dealer in Hong Kong.
A press conference was held recently at the dealership on Gloucester Road, Wan Chai, where the new dealer announced revised prices for the two flagship all-electric models, the 2027 Eletre and Emeya.
Prices have been reduced significantly, with both models starting at HKD 1.38 million (US$ 175,660), approximately HKD 400,000 lower than the previous dealer's entry-level pricing.
Senkin Automotive, the new Lotus dealership in Hong Kong, is a subsidiary of Shengdi Group, a long-established mainland Chinese dealership group representing brands under the Geely Group, with more than 25 years of experience.
Its operations in the Greater Bay Area cover several premium and new energy vehicle brands, including Lotus, Lynk & Co., Smart and Zeekr. At the launch event, Arthur Zhang, President of Senkin Automotive Group, stated that the company had transferred senior management, sales personnel and after-sales service specialists from mainland China to Hong Kong to work alongside experienced local staff. The team is intended to improve the pre-sales and after-sales experience for Lotus customers in Hong Kong.
The dealership also offers a concierge service that connects its sales, after-sales and customer relations departments. Customers can raise and resolve vehicle-related issues through a dedicated private WhatsApp group. The new dealer will retain the flagship showroom at 56 Gloucester Road, Wan Chai, while a new after-sales service centre in Chai Wan is scheduled to become operational shortly.
Shengjing Automotive also announced plans to introduce additional models, including the Emira Scura, which is limited to 69 units worldwide, and the Emira 420 Sport lightweight supercar.
Lotus and its new dealership are pooling resources to expand their presence in the Hong Kong market, with revised pricing across the model range. The entry-level Eletre 600 and Emeya 600, for instance, now start at HKD 1.38 million, representing a reduction of up to HKD 400,000 compared with their previous prices.
In addition, both models now come with four features that were previously available as optional extras: a power cable door, contrasting seatbelts, contrasting brake callipers and 64-colour ambient lighting.
