Nissan Tiida will come to an end
autos.udn.com, 21 Aug '23
Over the past few years, the entry-level car market has presented an increasingly complex landscape to navigate. This trend has been driven by multiple factors, including advancements in active safety technology, more stringent fuel consumption and emission regulations, and the elevated costs associated with introducing new vehicles.
Moreover, the market has seen intense competition at similar price points due to the emergence of cross-border offerings. This scenario has led to a market fragmentation, leaving older-generation cars with little room to thrive as they lack competitive equipment advantages.
In response to these challenges, three distinct paths have emerged. The first involves selling these older models until they can no longer find buyers. The second choice is to halt production altogether. The third avenue entails investing an additional resources to undertake comprehensive modifications.
An example of these dynamics is evident in the case of the Nissan Tiida, which once boasted impressive sales figures and was known for its "magic big space" appeal. However, production of the Tiida concluded at the end of June. Given the vehicle's level of popularity, it's anticipated that the remaining inventory will be fully depleted by the end of September.
With the discontinuation of the Tiida, Yulon Nissan finds itself without an entry-level model priced below NTD 750,000 (US$ 23,400) in the Taiwan market. This raises questions about Yulon Nissan's future strategy.
Will the company choose to expand its offerings in the off-road segment, potentially introducing vehicles like the previously rumoured Qashqai? Alternatively, will the focus shift toward hatchback models? The plans surrounding the entry-level model are of significant interest and warrant ongoing observation.