Skoda Auto recently said it has launched a campaign in the country to make its cars more appealing to customers by reducing maintenance and spare part costs among others. The Czech automaker has launched the 'Peace of Mind Campaign' to provide additional benefits and an enhanced experience to customers in India.
The company said the initiative is based on four pillars - the cost of ownership, customer reach, convenience, and transparency.
Through this initiative, the company further plans to upgrade its after-sales offerings to provide an unparalleled ownership experience to its customers, it added.
"One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The 'Peace of Mind' campaign has been designed with this objective," Skoda Auto India brand director Zac Hollis noted.
The automaker, which sells models like Octavia, Rapid, and Kushaq in the Indian market, has taken measures that reduce the maintenance costs and offer class-leading warranty across the range, he added.
"With the recently launched Kushaq, we have entered a new phase of growth in our India journey. We will continue to prioritise our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers," Hollis said.
Skoda noted that there has been a 32% reduction in engine oil prices of gasoline engines, change in spare parts prices, and enhancement in replacement intervals results in up to 21% lower overall maintenance costs.
The company is also in the process to enhance its reach in the country by expanding its footprints by setting up 185 aftersales touchpoints by 2025, it said.
Besides, the company plans to enhance digital tools to make the customer experience much better in times of the pandemic.