Suzuki Philippines (SPH) solidified its strong performance with a 21.17% increase in 2019. The consistent boost in sales was the realization of the company's aggressive sales and marketing efforts throughout the year reflecting the performance of the Ertiga, Vitara, and Celerio.
"We in Suzuki Philippines are proud to have ended 2019 on a high note. The past year is testament to our accomplishments in our feat to gain the trust of the Filipinos that we are able to give them quality driving experience. As we enter a new year, it is our responsibility to assure our customers that we will continue to be ambitious as we thrive to exceed their expectations through the products and services we offer," says Keiichi Suzuki, director and general manager for automobile division, SPH.
Following the remarkable performance of the brand, Keiichi Suzuki will now lead the company to new milestones as vice president and concurrent general manager of the automobile division effective January 1st, 2020.
"Last year was a landmark year for us and we share this success with our customers who continue to support our brand as we continuously provide them with more options that cater to their idea of driving in comfort with newer offerings geared toward the fulfillment of our mission," Mr. Keiichi Suzuki continues.
The Ertiga, Vitara, and Celerio emerged as Suzuki's best-selling nameplate. Combined, these contributed to 55% of Suzuki Philippines's total vehicle sales for 2019. Leading the pack is the Ertiga with a 34% share, followed by the Vitara with 11%, and the Celerio with 10%.
For 2020, Mr. Suzuki is confident of keeping Suzuki Philippines's track record of impressive sales by bringing in new products into the market.