In India, from January to June 2020, the most searched automobile brands were Lamborghini, Maruti Suzuki, Tata Motors, Hyundai, Honda, BMW, Rolls Royce, Jaguar, Mercedes, and Kia, revealed a latest study.
The study found that the most searched models were Kia Seltos, Tata Altroz, Hyundai Venue, Tata Nexon, Tata Harrier, Tata Tiago, Jeep Compass, Mahindra XUV 300, Mahindra Scorpio, and Mahindra XUV 500.
It distinguished between consumers who search out of curiosity and those who seek because they're in the market for a new automobile. According to the survey, when consumers search by a brand, they are likely to be fulfilling a curiosity while when they are searching by the model, they are likely to be in the market for a new vehicle.
Among the most searched brands, five are aspirational luxury brands that relatively few Indians can afford. Consider that the most searched automobile brand is Lamborghini. It was searched an average of 591,000 times while the number of Lamborghini's sold in India number a few hundred.
Similarly, the searches for luxury brands like BMW, Rolls Royce, Jaguar, and Mercedes far exceed the number of such vehicles sold. On the other hand, the number of searches by the model is more closely aligned with the number of automobiles sold. For instance, the number of searches for Kia Seltos is 723,000 while 81,000 units of this SUV have been sold so far in India.
The study shows that Audi, which was the most popular luxury car brand in India for years, may no longer be so. In the battle between luxury car brands, Audi seems to have lost ground to rivals BMW, Jaguar, and Mercedes, the study said.
Also, it suggests that, more than any other type of vehicle, SUVs have most captured the fancy of Indians. Of the most searched models, seven are SUVs.
The head of communications of the research firm said, "Our study shows that its eye-catching new models are resonating with Indian audiences. The study also shows that new kid on the block, Kia is soaring. Indian consumers have fallen in love with its offerings. Our study has immense value for automobile manufacturers. Using the data, automobile brands can estimate how many units they will sell. For instance, they can arrive at a ballpark figure of how many units they will sell based on how many times a particular model is searched online."