Vespa does online scooter sales with Lazada
Paul Tan, 26 May '20
In a first for the Malaysia two-wheeler segment, Vespa Malaysia in collaboration with online sales platform Lazada, is giving consumers the chance to buy scooters online. Using the services provided by Lazada, scooter buyers can browse the online Vespa catalogue, place an order with a minimum MYR 60 (US$ 14) booking fee and complete the sale online after being contacted by an authorised Vespa dealer.
Placing a minimum MYR 60 deposit also gets the Vespa buyer a t-shirt and MYR 700 voucher for original Vespa accessories valid when the sale is finalised. Buyers can now get the 2020 Vespa Sprint S 150 at MYR 16,900 in either Yellow Sole Metallic, White Innocenza Metallic and Black Opaco Matt.
Also available is the 2020 Vespa Primavera S 150 Special Edition at MYR 18,300 and coming in Orange Tramonto Metallic and Grey Stile Matt. Prices do not include road tax or insurance.
The entire process, including submission of documents, processing of financing and so on is done electronically for most cases with the assistance of the dealer and the buyer only needing to be physically present for the registration of their Vespa. Vespa Malaysia intends for the process to be as seamless and hassle free as possible for the buyer.
Eliminating the sometimes time consuming process of physically negotiating a sale in a dealership, Vespa Malaysia intends to attract a different rider demographic, the younger rider who may not have a lot of experience in or find the traditional motorcycle and scooter buying process somewhat off-putting.