VinFast unveils EV Strategy at MIAS 2025 to boost adoption
Manila Times, 12 May '25
VinFast made its debut at the Manila International Auto Show (MIAS) 2025 and introduced a structured agenda.
In addition to unveiling the VF 6 subcompact SUV, the Vietnamese automaker announced a three-part strategy intended to address several concerns commonly associated with the adoption of electric vehicles (EVs) among Filipino drivers.
MIAS 2025 recorded over 170,000 attendees, indicating an increase in public interest in electric mobility. For VinFast, which officially entered the Philippine market in the previous year, the event provided a platform to present its EV-related plans.
The VF 6 was the primary model showcased, joining the VF3, VF5, VF7, and VF9 in VinFast's local line-up.
It is priced at PHP 1.419 million (US$ 25,500) for the Eco variant and PHP 1.610 million for the Plus. The vehicle is covered by a seven-year or 160,000-kilometre warranty. The company also outlined a broader set of initiatives beyond the product offering.
VinFast addressed three key issues associated with EV adoption. The first was charging infrastructure.
In partnership with global charging network operator V-Green, the company will offer customers free access to public charging at VinFast stations until 2027. V-Green plans to install 15,000 charging ports across the Philippines within the year. Public EV charging infrastructure in the country remains limited.
The second issue was resale value. VinFast introduced a buyback programme offering up to 90% of the original purchase price, depending on the length of ownership. The programme is intended to address concerns about EV depreciation and the variability of used vehicle pricing.
The third issue was financing. VinFast announced partnerships with financial institutions such as BDO and EastWest Bank to provide payment plans aimed at improving access to EVs for a wider group of consumers.
The company has also signed six distributor agreements and plans to open more than 60 showrooms across the Philippines in 2025 to expand its presence.
VinFast's approach targets key barriers to EV adoption in the Philippine market, including access to charging infrastructure, uncertainty around resale value, and financing limitations. Given the current market conditions, including rising vehicle prices and fluctuating fuel costs, the company's strategy may influence consumer decisions regarding electric mobility.
