Italian two-wheeler manufacturer Piaggio is targeting to open 100 new sales and service outlets by the end of 2020, a top company official said on the sidelines of the unveiling of Aprilia SXR 160 at the Auto Expo.
"Currently we have 260 main outlets across the country. The plan is to reach 350-400 mark by the end of 2020 and a majority of them will be in northern India. Our geographical penetration in this part of the country has been low," Diego Graffi, managing director and chief executive officer, Piaggio Vehicles India, said.
Piaggio will manufacture Aprilia SXR 160 at its Baramati facility in Maharashtra. The plant has a capacity of rolling out 150,000 two-wheelers annually. "As part of investment plans here, we are going to spend Rs. 1.0 billion (US$ 14 million) in expanding the business and network in the next three years," Graffi added.
Designed specifically for India, the Aprilia SXR 160 will hit the market in September and the pre-launch booking will commence in August. "In terms of pricing, the SXR 160 will be relatively costlier than SR 150. However, we don't want to mix up the two. The SR family is more sporty and fun-oriented while SXR is meant for long and comfortable riding experience," Graffi said.
Auto Expo witnessed a slew of manufacturers and start-ups showcase electric vehicles and concepts. The European-spec Vespa Elettrica was on display at Piaggio's pavilion. "Driven by sustainability considerations and extensive heritage in electric mobility, Piaggio Group is also working on India-specific futuristic electric-mobility solutions," Graffi added.
Piaggio India showcased its BS-VI Vespa and Aprilia range of products, as well as its latest offerings in superbikes like Aprilia RSV4 1100 Factory and Moto Guzzi V85 TT (100th-year special edition).