The car industry has become desolate due to a significant decline in production and demand. The situation is especially tight for carmakers whose products don't enjoy a big market share.
BAIC BJ40 is one such product. The off-road SUV had a comparatively high price even upon launch. Following the latest price hike, the SUV has become far too expensive, even for those with sufficient purchasing power.
According to the latest update, BJ40 now costs PKR 9,995,000 (US$ 43,200), after a price hike of PKR 700,000. The previous price of BJ40 was PKR 9,295,000.
Last year, BJ40 could have been considered a good value in the realm of off-road SUVs. Eventually, as its price crawled close to PKR 10 million mark, BJ40's value proposition also dwindled.