Retaining the number one ranking year after year, Honda is again Australia's largest selling motorcycle manufacturer according to official 2010 retail sales figures released by an automotive research agency.

Comfortably maintaining its market lead for 2010, Honda headed the overall sales figures for the year with 23,086 units sold, and topped several key sales categories including overall road bike sales.

After reigning supremely in the 2010 Australian Superbike Championship and the Phillip Island 6 Hour, the famed Honda CBR1000RR is also Australia's number-one selling super sportsbike. In national scooter sales, Honda led with the two biggest sellers; the Lead 100 and 50.

Honda also dominated agricultural ATV sales with the top three highest selling models; the Honda TRX250TM, TRX420TM and TRX500FM. For junior riders the Honda CRF50F was by far the most popular choice in 2010, making it Australia's number-one selling fun bike and the highest-selling off-road motorcycle.

Impressively, Honda models made up four of the top 10 best-selling off-road bikes (Honda CRF50F, CRF250R, CRF450R, CRF230F) and five of the top 10 best-selling fun bikes (Honda CRF50F, CRF70F, CRF80F, CRF100F, CRF150F).

"The FCAI sales comparisons are obviously an important industry tool to measure our market performance, and once again the results are extremely positive for Honda," said Honda's Mr. Tony Hinton.

"As well as our overall number-one ranking, it is fantastic to have such strong retail figures across the board in many diverse motorcycle and ATV categories in a challenging environment. "We are extremely proud of our position as the market leader in Australia and we work very hard as a company to maintain that year in and year out with competitive pricing and outstanding service.

"I think, ultimately, our leading sales figures reflect the exceptional quality, performance and style of Honda products and the well-earned public confidence in the Honda brand," Mr. Hinton concluded.