Hongqi enters local market with E-HS9 electric SUV
Kompas Otomotif, 13 Aug '26
Hongqi, a luxury car brand from China, has entered Indonesia through a partnership with the Indomobil Group.
On August 12th, 2026. The event introduced the brand and covered its history, including its use in official state activities in China. Established in 1958, Hongqi has been used as a vehicle for China's highest-ranking leaders and has been included in various official state visits. The brand continues to supply vehicles for official state activities.
Hongqi has expanded into international markets and has more than 2.3 million customers across various countries. The company continues to develop new technologies while retaining design and brand elements associated with its history.
Xiao Xiao, General Manager of China FAW Group Import & Export, said Hongqi continues to develop in response to changes in the automotive market.
"From our early journey to the current generation of smart and electric vehicles, we have continued to embrace innovation, design and technology while maintaining the values that have shaped Hongqi for over six decades," he said.
Andrew Nasuri, Director of Indomobil Group, said Hongqi's presence in Indonesia is also linked to its use in official events and state activities.
"For more than six decades, Hongqi has been trusted to be part of many important moments in Chinese history, accompanying heads of state and state events. For us, that's where heritage lies," said Andrew.
Hongqi E-HS9
As its first model for the Indonesian market, Hongqi has introduced the E-HS9, an electric sport utility vehicle (SUV).
The model incorporates Hongqi's design elements, including an Eastern-inspired design language. The Taihe proportions are intended to represent harmony and balance, while the waterfall grille is inspired by mountains and flowing water. The red lines associated with Hongqi represent the Shang Zhi Yi philosophy. The exterior of the E-HS9 uses full-size SUV proportions. Hongqi says the model has the longest dimensions in its class.
The E-HS9 is equipped with dual electric motors, which Hongqi says provide the highest power output in its class. The model combines the dual-motor powertrain with its full-size SUV configuration. Hongqi has not yet announced the E-HS9's official price or the date on which the model will go on sale in Indonesia.
