Leapmotor has entered the Indonesian market with its official brand launch at the Gaikindo Indonesia International Auto Show (GIIAS) 2026, which opens to the press today.

The brand has launched two electric SUV models, the B10 and C10.

Although Stellantis, which holds a stake in Leapmotor and markets the carmaker's products outside China, operates a plant in Gurun, Kedah, the B10 and C10 sold in Indonesia will not be imported as completely built-up (CBU) units from Malaysia. Unlike the Geely Coolray, the two Leapmotor models will follow a different supply strategy.

Leapmotor vehicles will be distributed in Indonesia by Indomobil, which also manages Stellantis brands including Jeep and Citroën. The B10 and C10 will be locally assembled at Indomobil's plant in Purwakarta, West Java. Earlier this month, the first Leapmotor showroom in Indonesia opened in Pantai Indah Kapuk (PIK), North Jakarta.

The specifications of the Indonesian-market B10 and C10 are expected to match those offered in Malaysia. The recommended retail price (RRP) of the C-segment B10 is IDR 499 million (US$ 27,615), while the larger C10 is priced at IDR 618 million. A promotional price is available for the first 500 buyers of each model, reducing the prices to IDR 449 million and IDR 598 million, respectively.

For comparison, the B10 Design variant - the only version available in Indonesia - is priced at MYR 109,800 (US$ 26,850) in Malaysia. The lower-specification Life variant is not offered in Indonesia. The C10 is now locally assembled in Gurun, with the completely knocked down (CKD) model priced at MYR 129,000. The B10 is expected to be the next model to enter local assembly, and the Life variant is expected to be discontinued, leaving the Design as the sole variant. Discounts are currently being offered on CBU units.

Previously, Stellantis ASEAN Managing Director Isaac Yeo told media sources that exports from the Gurun plant had "always been in the plans". However, he said that costs and quality standards would first need to be aligned, while a higher level of localisation would also be required.

Yeo added that Malaysia currently lacks an electric vehicle and battery ecosystem, and that there are no specific tax incentives under the ASEAN Free Trade Area (AFTA) for exporting electric vehicles to neighbouring ASEAN markets. Stellantis plans to utilise the Gurun plant's annual production capacity of 60,000 units across multiple brands, including Leapmotor, with future exports extending beyond the ASEAN region.