Mazda deliveries back to normal in Thailand
Mazda's Thai unit has announced that it is now delivering new vehicles to customers without delays, with full support in parts supply from the Japanese parent company.
With the parts disruption problem quickly solved, sales of Mazda vehicles also quickly recovered to the normal level. Sales in May were 3,304 units, exceeding 3,000 for the fifth consecutive month, giving the company a 6% market share for the first time.
Mazda aims to maintain at least a 5% market share in Thailand this year and next, by riding on the popularity of Mazda2 subcompact. A total of 35,524 Mazda2 cars have been delivered to customers since the launch a year ago. The Mazda2 had a 16% share in its market segment in May, its highest yet.
With the new Mazda3 also being introduced earlier this year, Mazda is confident that it will be able to achieve its 38,500-unit sales target this year, 10% year-on-year growth. This represents a 4.7% share in the overall market of 800,000 units.
Although the Japanese earthquake and tsunami in March affected all Japanese car manufacturers, swift efforts to tackle the situation, as well as full support from Mazda Motor, helped Mazda maintain continuous growth in the Thai market, said Choichi Yuki, managing director of Mazda Sales (Thailand). "Today it is clear that the problems that took place previously have been resolved," he said.
Mazda also plans to introduce new and special models on schedule later this year, including sporty and environmentally friendly automobiles offering value for money.