Last week, Hong Wang, vice sales president of BMW, told a local media that BMW is planning to change its sales structure at moment but said that the plan is still under feasibility research and details will not be published within this year.

At the beginning of this year, with former BMW Great China president Christophe Stark left BMW, ex-vice-president Yi Lu and ex-vice marketing president Lei Dai left BMW one after another.

Jianjun Duan, vice sales president of BMW, left Brilliance BMW on this 6 September and recently after four months was promoted from vice-president of BMW MINI to Brilliance BMW.

All the four senior management are right-hand men of Stark. After they left their positions, BMW started to adjust its former organization structure. As a local reporter has known from some source that east region will be divided into two parts and will also add one more region, which means four regions are to increase to six.

Meanwhile, each region will have its own manager. For example, Beijing region will have one more manager and each manager will be responsible for 8-10 dealers. This method is widely adopted by some auto manufacturers. It is a well planned decision which is good for company growth.

With each region market growth, BMW adjusted its structure in two years. In 2009, BMW west region sales increase 55.4%, which becomes the fastest grow region of BMW in China.

Meanwhile, BMW market share in west region has increased to 2.4%. The company has built its fourth region in Chengdu in 2011. It was the first luxury brand branch in western China.

Ex-sales director of South region Hong Wang (now appointed as sales vice-president) was asked about BMW region market features and he answered that east region contributes the largest sales.

Therefore, it makes sense that east region will be divided into two parts. It needs more staff inorder to manage a big market carefully. As it is known, Audi took one step in advance than BMW and Benz.

Besides traditional east, south, west and north regions, it also builds Dongbei region and Zhejiang region particularly for the two big sales markets.