Apollo Tyres, a leading tyre company, has opened 'Apollo Zone', it's first new branded retail outlet in Sri Lanka.

The outlet is located in the up-market area of Galle Road in Colombo and is operated by Apollo's Business Partners, Ideal Wheels & Tyres. This outlet is designed to provide customers with an enhanced retail experience and a better feel of the brand and products.

Sri Lanka has become one of the fast growing export market for the company with sales increasing by more than 50% year-on-year basis. The company forayed into the Sri Lankan market in June 2011 with its branded tyres for both passenger and commercial vehicles.

They have been well received by the consumers. Apollo Tyres which is headquartered in Gurgaon, has a manufacturing presence in Asia, Europe and Africa. With revenues of over US$ 2.34 billion, the company exports to over 100 countries.