Segment Y : Nissan to launch Infiniti in Japan

Headlines 16 Oct 2013
›	GAC group sales in September up 90.7% in China
›	First U.S.-bound exports highlight Thailand's growth as production site
›	AMW to launch factory-built cabin variants of its trucks
›	Peugeot Pasig Philippines formally opens its doors
›	New motor show to be held in Bangkok
›	Lifan 720 to get 1.5-litre engine in China, launch by December

Nissan Motor plans to launch its Infiniti luxury brand in Japan by the end of 2013, in an effort to compete more effectively with other luxury brands such as BMW, Mercedes-Benz and Toyota's Lexus.

The company plans to start selling the Q50 model, an upgraded version of the Skyline sports coupe, through its existing Nissan dealer network in Japan. There are no plans to launch a dedicated dealer network in the country for the brand at this stage.

Infiniti was originally launched in 1989 to help the company compete more effectively in the US market. Since then the brand has been launched in some other markets but not in Japan.

Nissan stepped up the global expansion of Infiniti in 2012, when it moved the brand's global headquarters from Yokohama in Japan to Hong Kong to provide additional support for its operations in all-important mainland China.